1. 2 points: What are the six high level business functions typical of many companies? (Hint: See Process Building Blocks in Chapter 2)
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2. 4 points: Your meet your company President in an elevator.  He asks you to explain why a CRM is.  Provide an explanation in non-technical terms.  Keep it short because you have only 30 seconds before the elevator door opens and the President leaves for a meeting.
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3. 2 points: What are the differences between internal users and external users?  Give examples. (Chapter 1)
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4. 2 points: What is prototyping?  Why is it useful?
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5. 4 points: Search the Internet for information on the book “The Mythical Man-Month” by Fred Brooks.  What do you think is the most important point in this book?  Why? Site the reference(s) that you used.
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